Kentucky Postcards: Horses, Bourbon, and Bluegrass Country

Kentucky. The name conjures images of thoroughbreds thundering down the track, the rich aroma of aged bourbon, and the rolling hills of Bluegrass country. These iconic symbols are all vividly captured on vintage postcards, offering a fascinating window into the state’s history and culture. For postcard collectors, Kentucky offers a particularly rewarding niche, brimming with unique imagery and compelling stories. This guide explores the captivating world of Kentucky vintage postcards, providing insights for both seasoned collectors and those just beginning their postcard collecting journey.

A Brief History: Kentucky and Postcards

Kentucky’s history is deeply interwoven with postcard production. The "Golden Age of Postcards," roughly from 1893 to 1915, coincided with a period of rapid growth and development in Kentucky. The state’s burgeoning industries, particularly horse racing and bourbon distillation, attracted both national and international attention, fueling demand for postcards depicting these scenes. The introduction of the divided-back postcard in 1901 further solidified postcards’ popularity, allowing for a message to be written on one side and an image to adorn the other. Early postcard companies, many based in larger cities like Louisville and Lexington, capitalized on this trend, producing cards showcasing Kentucky’s most prominent features.

After World War I, postcard production declined, but Kentucky postcards continued to be printed, reflecting the changing landscape and evolving tastes of the time. These later cards, while less numerous, offer a different perspective on the state’s history.

Common Themes on Kentucky Postcards

The subjects featured on Kentucky vintage postcards are as diverse as the state itself. However, several key themes dominate the vintage postcard landscape.

Horses and Horse Racing

No discussion of Kentucky postcards is complete without mentioning horses. Keeneland, Churchill Downs, and the surrounding horse farms were, and remain, central to the state’s identity. Postcards depict race days packed with spectators, the grandeur of the track, and the beauty of the thoroughbreds themselves. Early cards often portray the excitement and spectacle of the races with a sense of Victorian-era elegance. Later postcards moved toward more candid shots of the horses and fans.

Bourbon Distilleries

Kentucky’s bourbon industry is another dominant theme. Cards from the early 1900s frequently showcase the imposing architecture of distilleries like Woodford Reserve, Maker’s Mark, and Jim Beam. The imagery emphasizes the tradition and craftsmanship involved in bourbon production. You’re likely to find cards depicting the distilleries' buildings, the aging barrels, and sometimes even scenes of the bourbon-making process itself.

Bluegrass Country and Scenic Landscapes

Beyond horses and bourbon, Kentucky’s natural beauty is also a recurring motif. Postcards often portray the rolling hills and verdant pastures of the Bluegrass region, highlighting the state's charm and rural character. Images of caves, rivers, and waterfalls also appear, showcasing Kentucky’s diverse landscape.

Town and City Views

Many vintage postcards depict Kentucky's cities and towns. Louisville, Lexington, Covington, and Frankfort are commonly featured, showcasing their architecture, businesses, and civic buildings. These cards offer a fascinating glimpse into the past, allowing us to see how these communities have changed over time. These cards are often more difficult to find and can be highly sought-after by collectors specializing in specific towns or counties.

County Fairs and Local Events

A vibrant aspect of Kentucky's postcard history involves depictions of county fairs, parades, and other local events. These cards provide a unique insight into the community spirit and traditions of Kentucky’s smaller towns and rural areas.

Identifying and Dating Kentucky Postcards

Determining the age of a Kentucky vintage postcard can be a rewarding challenge for collectors. Several clues can help narrow down the timeframe:

• Publisher's Mark: Early postcard publishers like Curt Teich, Detroit Publishing Co., and Valentine & Co. are readily identifiable. Researching these publishers’ known operating dates provides a crucial starting point.
• Postage Stamp and Postmark: The type of postage stamp used and the postmark’s style can indicate the card’s approximate age.
• Divided Back vs. Undivided Back: As mentioned earlier, the introduction of the divided-back postcard in 1901 is a significant marker. Undivided-back cards predate this date.
• Artwork Style: The artistic style – whether it's a hand-tinted photograph or a lithographed illustration – can offer insights into the period the card was produced.
• Caption and Message: The language used in the caption and any written message on the card can also provide clues about the card’s age and historical context.

Collecting Kentucky Postcards: Tips for Success

Building a collection of Kentucky vintage postcards requires patience, research, and a bit of luck. Here are some tips to help you get started:

• Specialize: Kentucky is a large state with diverse regions. Consider specializing in a particular county, city, or theme (e.g., horse racing, bourbon distilleries).
• Attend Postcard Shows and Flea Markets: These events are excellent for finding rare and unique Kentucky postcards.
• Online Auctions and Classifieds: Websites like eBay and specialized postcard forums offer a wide selection of vintage Kentucky postcards.
• Network with Other Collectors: Connecting with other collectors can provide valuable insights, tips, and potential trading opportunities.
• Research, Research, Research: The more you learn about Kentucky history and postcard publishing, the better equipped you’ll be to identify and acquire valuable cards.

Valuable and Sought-After Kentucky Postcards

Certain types of Kentucky postcards command higher prices among collectors:

• Early Cards (Pre-1915): These are generally more scarce and valuable.
• Rare Publishers: Cards from less common or regional publishers are often more sought-after.
• Unused Cards: Postcards that have never been mailed (unused) are generally worth more than used cards.
• Unique or Unusual Subject Matter: Cards depicting unusual scenes or events are often highly valued.
• Cards with Historical Significance: Postcards that document important events or landmarks are particularly desirable.

Conclusion

Collecting Kentucky vintage postcards is a journey through the state's rich history and culture. From the thunder of the thoroughbreds to the aroma of aged bourbon, these small pieces of paper offer a captivating glimpse into Kentucky's past. Whether you’re a seasoned collector or just beginning your journey, the world of Kentucky postcards is sure to fascinate and reward your efforts.